March
21

In April 2011 will open the first coworking space in Rosario and our team will be working there permanently. The project is called Njambre and was started by Federico Seineldin.

At PlusGlobal, we started following the coworking movement long time ago. So much so, that we created Coworking Rosario, a website to incentivate te creation of coworking spaces in our town. In almost a year of activity we made several contacts with people interested in the subject and, slowly, we created a little community.

That’s why we are so excited about this project. It will be very interesting to see how Njambre evolves because it will concentrate people with different social, artistic, technical and business profiles.

March
18

Programmers are the best at creativity

Posted In: Advertising by Mauro Zadunaisky

I believe it’s important to pay attention to developers and programmers; sometimes they are leaved in a corner. In fact, I think we always should take a programmer to the meetings because they see something else; they are able to see The Matrix and know what’s possible to do and what not. As Pedro Panigazzi told us in a conversation “Programmers are the best at creativity, they are the people with the right idea about something if something is doable or not”. In general, when the programmers are included in the process from the very beginning, the final work is much better.

Words from Carlos Marchese and Lucio Monopolis, directors at Inima Interactive Agency, translated from an interview they gave to the podcast Biznexo.