I believe it’s important to pay attention to developers and programmers; sometimes they are leaved in a corner. In fact, I think we always should take a programmer to the meetings because they see something else; they are able to see The Matrix and know what’s possible to do and what not. As Pedro Panigazzi told us in a conversation “Programmers are the best at creativity, they are the people with the right idea about something if something is doable or not”. In general, when the programmers are included in the process from the very beginning, the final work is much better.

Words from Carlos Marchese and Lucio Monopolis, directors at Inima Interactive Agency, translated from an interview they gave to the podcast Biznexo.